Our approach is tailored to extract relevant societal insights for our clients from a blend of qualitative and quantitative data. To accomplish this, we implement rigorous research and analysis methodologies:
Harnessing the power of data:
We harness an expansive dataset, comprising up to 300,000 news sources spanning 200 countries, along with 1.2 trillion social and editorial conversations. To enrich our insights, we tap into 280 distinct societal data sources.
Advanced analytical tools:
Our toolset includes proprietary information systems coupled with the use of Language and Learning Models (LLMs). This empowers us to monitor thousands of sources, revealing latent societal issues that are relevant for our clients. Our team of analysts track the trajectory of these issues, which allows us to report current events and give insight on their past and future developments.